According to a study by Astute Analytica, the African region is showing strong growth in the gambling industry at a rate of 7.06% per year

The main drivers of growth are the youth demographic structure, the growing number of Internet users (520+ million), the availability of smartphones (300+ million users), the general growth of household incomes and changes in regulation.

Of the key aspects that led to the positive dynamics, it is worth highlighting the following:
- Online gambling is growing rapidly thanks to mobile technologies and convenient payment solutions.
- Electronic Slot Machines (EGMs) are the fastest growing segment.
- South Africa, Kenya and Nigeria are leading the market in terms of the countries of the African continent.

The main trends for the midday:
- The growth of the female audience due to the improvement of digital literacy.
- Implementation of the blockchain to increase transparency and trust.
- Immersive technologies such as VR and AR.

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